Pnina Ben-Ami

Vice President Marketing, JVP

Pnina brings to JVP a strong background in integrated marketing and communication. Joining JVP in 2012, in her role of VP Marketing, she is responsible for JVP’s marketing strategy and implementation, business relations, positioning and branding. Pnina also assists JVP’s portfolio companies with marketing related needs such as: sponsorships, speaking engagements, public relations and social media. Before joining JVP, Pnina spent 12 years as manager and team Leader in both the public and private sectors. Previously, she served as the Head of communications strategies and branding processes for MK. Isaac Herzog, Chairman of the Israeli Labor Party, as well as for several Israeli Government ministries and authorities including: Housing, Tourism, Humanitarian Aid, Social Affairs and Communications Ministries. While working in the public sector, Pnina’s noteworthy achievements included helping shape Israel’s national economic policies which were presented to the OECD. Pnina served as an officer in the IDF Officers Training Unit and holds an honors B.A. in Anthropology from the Hebrew University of Jerusalem.