Sunday, December 02, 2012, JVP Media Quarter, 24 Hebron Rd., Jerusalem – Jerusalem Venture Partners (JVP) portfolio company Funtactix won Variety Magazine’s 2012 Entertainment App Award in the IP-based Mobile Game category.


The company won the prize for The Hunger Games Adventures created in conjunction with Lionsgate Entertainment, based on the studio’s blockbuster hit The Hunger Games, one of the most popular films of all time.


This is the first year that Variety, one of Hollywood’s most prestigious entertainment magazines, awarded the prize. It was awarded in ten different categories for excellence and innovation in the entertainment app industry. Click here for the full list.


Funtactix won the Mobile Game category over such competitors as The Walking Dead: The Game and Veggie Tales: The League of Incredible Vegetables.


The Hunger Games Adventures was originally released last February as a Facebook application. The game was a huge success with over 5 million downloads, and was ranked one of the top five adventure games on Facebook, prompting Funtactix to produce an iPad edition last September. Within days of its release, the app became one of the most popular games in the iTunes App Store.


“It is incredible to see how our game has become a hub which brings together fans of the books and movies. It allows Suzanne Collins, the author of the trilogy, to enjoy constant contact with her fan-base,” said Yaron Leifenberg, one of the founding partners of Funtactix “The game will continue to be developed and updated for many more years on a weekly basis, giving players ongoing access to the wonderful world of The Hunger Games.”


Funtactix is considered one of the leading social game companies in Israel. The company creates social computer games based on blockbuster films through close cooperation with leading Hollywood studios such as Lionsgate and Paramount. Some of Funtactix’ earlier games include Mission Impossible IV and Rango. Established in 2006, Funtactix has 30 employees at offices in Israel and the United States.


“One of the most important decisions we made several years ago at JVP was to develop and invest in the field of digital media,” said Gadi Tirosh, JVP General Partner and Funtactix board member. “Investments in Funtactix have certainly proved their worth. JVP will continue to lead in this field.”