Nanit, AI-based smart parenting tech leader, takes a big step forward with the appointment of Anushka Salinas as the company’s CEO


Nanit, AI-based smart parenting tech leader, takes a big step forward
with the appointment of Anushka Salinas as the company's CEO
Salinas will lead Nanit’s next phase of expansion, as the smart baby monitor brand
surpasses hundreds of millions of dollars in revenue and aims for the next level of growth
to become the international category leader in North America and around the world.
NEW YORK, NY March 28, 2024 – Nanit, the disruptive innovator of smart baby monitoring
and parenting tech, is thrilled to introduce Anushka Salinas as its new Chief Executive Officer
as the company gears up for its next phase of expansion.
Salinas brings extensive expertise in scaling high-growth companies and driving
subscription-based revenue models at iconic consumer brands including Rent the Runway,
where she led the company to over 300 million dollars of revenue, and Hudson’s Bay
Company. Salinas’ leadership and strategic vision will be instrumental as the brand
continues to redefine the future of parenting.
Nanit’s proprietary AI technology has enabled award-winning product development and
innovation since its first-generation smart baby monitor and app was introduced in 2016.
Since then, Nanit has gone from a leading parenting product to a leading parenting
platform, supporting parents with real-time data that fosters connection, clarity and
confidence within every family.
Nanit’s core features have evolved from sleep success metrics and sensor-free breathing
motion monitoring to smart stage-based alerts, supporting parents at each step of
development, from infancy to independence.
In 2023, Nanit added developmental milestones tracking, capturing critical moments such as
sitting up, rolling over, pulling up to stand, and monitoring the baby's head and body
positions. In addition to the computer vision AI cameras and detectors, the company has
introduced light fixtures that record the baby's voice including babbling, talking and
developmental milestones.
These advancements in providing parents with a personalized view of their child’s wellness
has led to breakthrough growth and market resonance, well-positioning the brand for its
next phase of expansion.
To date, Nanit’s growth has included:
 Becoming the #1 grossing smart baby monitor brand in the U.S., with the Pro Camera
+ Wall Mount being the #1 overall baby monitor in the U.S. Source: Circana/Retail
Tracking Service, U.S., based on dollar sales, Jan – Dec 2023 combined
 Year-over-year revenue and user growth exceeding +40%
 Subscription revenue increasing by +67%
Commenting on her appointment, Salinas expressed her excitement, "I am thrilled to join
the Nanit team at such an exciting time in the company's journey. Nanit's mission of

revolutionizing modern parenting align perfectly with my passion for leading exceptional
brands into new areas of growth and delivering outsized value to customers."
"We are delighted to welcome Anushka to the Nanit family. Nanit provides an innovative
platform for young parents to utilize AI computer vision voice detection to help improve
their baby's wellness, growth, and development – proving that AI is not just for banks,
insurance companies and large corporations,” said Erel Margalit, JVP Founder & Executive
Chairman and a member of Nanit's board. “With her strong experience in scaling
companies to more than hundreds of millions of dollars of revenue, we are confident that
Anushka will lead Nanit to its next phase of significant growth and strengthen its position as
a global category leader.”
As the company continues to innovate and expand its product offerings, Nanit remains
dedicated to its vision of being the first comprehensive predictive parenting tech platform of
the future.

About Nanit
Nanit is the high-growth parenting tech company that has changed the way parents view
their babies’ wellness through the world’s most advanced baby monitor and parenting
products. From the AI-powered Nanit camera that tracks and analyzes a baby's sleep and
growth to resources within Nanit Community and Nanit Lab, families can access
personalized insights, guidance, and parenting data on demand. Since launching in 2016,
Nanit has tracked over 4 billion hours of sleep, 556 million parental visits, over 428 million
morning wakeups, and delivered 20 million memories. For more information, visit and follow Nanit on Instagram and TikTok.

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