DouxMatok Accelerates Commercializing Great Tasting Sugar Reduction Solution in Foods, Raising $22 Million Series B Round from Leading Financial and Strategic Investors
DouxMatok is making strides to commercialize its game-changing solution for sugar reduction, while making the food we love healthier
Michal Drayman, JVP Partner. “As one of it’s first investors, JVP is proud to see how pioneering research and a technological idea has become a worldwide Foodtech company”
Petach Tikva, Israel, June 19th 2019 – DouxMatok, a food-tech company and pioneer in the development of efficient flavor delivery, announced today it has raised $22 Million in a series B funding round. This funding enables large scale production and sales of its game changing sugar reduction solution to the food industry, as it commercializes in Europe and North America. The round, led by BlueRed Partners from Singapore, includes strategic investors Südzucker AG, the largest European sugar company, Royal DSM, a global leader in science-based nutrition, health and sustainable living, and Singha Ventures, a corporate venture fund of Singha Corporation, as well as a number of existing shareholders such as Jerusalem Venture Partners.
The first product developed under DouxMatok’s proprietary efficient flavor delivery platform is a sugar-based sugar reduction solution. Food products made with this solution of 40% less sugar than when made with the original recipes, are proven to be the same quality without compromising taste, mouthfeel, or texture. DouxMatok provides an answer to the growing concern from consumers around too much added sugar in their diets and the global call, including from regulators, for reduced sugar in food products.
Eran Baniel, DouxMatok CEO and Co-Founder stated: “We’re grateful to our new investors and existing ones for making it possible for the company to speed up growth so as to meet the huge market demand we’re experiencing.”
Michal Drayman, JVP Partner. “As one of it’s first investors, JVP is proud to see how pioneering research and a technological idea has become a worldwide Foodtech company. DouxMatok represents the epitome of JVP’s Foodtech vision, where technology changes the way we eat without compromising taste or feeling. The ability to address global challenges such as obesity and diabetes makes Douxmatok a revolutionary company, a true example of the enormous potential of Israeli knowledge and research.”
DouxMatok is soon expected to complete the industrial manufacturing of its sugars in Europe, jointly with Südzucker AG, the largest European sugar company, followed by commercialization in North America. Initial commercial quantities of DouxMatok sugar are expected to be available in the last quarter of 2019.
About DouxMatok
DouxMatok is pioneering the development of efficient flavor delivery technologies while improving the nutritional profile of food products. Patented through 20 granted patents, its sugar reduction solution maximizes the efficiency of sugar delivery to the mouth’s sweet taste receptors and enhances the perception of sweetness, enabling substantial sugar reduction without compromising taste, mouthfeel, or texture. Independent consumer and expert sensory panel tests, conducted by a Nielsen subsidiary, have confirmed that, when using DouxMatok sugar, it is possible to reduce more than 40% of the sugar content in a wide range of food products while retaining the same taste profile. On October 2018, DouxMatok was awarded the Prime Minister of Israel Innovation Prize for 2018. For more details:
www.douxmatok.com