• B2B organizations, following in the footsteps of consumer brands, are increasingly using big data and AI to drive more targeted relevant engagement and faster growth
• Leadspace’s unique Audience Management Platform – combining data management and predictive analytics – drives powerful results for leading B2B customers such as Microsoft, Marketo and RingCentral
• Series C funding led by Arrowroot Capital and JVP will support continued AI product leadership and customer growth in US and Israel
SAN FRANCISCO, CA, December 19, 2017 — Leadspace, the first B2B Audience Management Platform for Marketing and Sales, today announced it has raised $21 million in Series C funding, led by Arrowroot Capital and existing investor Jerusalem Venture Partners (JVP). Leadspace will use the funding to support its rapid customer growth, continue to develop its pioneering Audience Management Platform, and further entrench its position as the only end-to-end data and predictive intelligence solution for B2B Marketing and Sales.
“We believe AI is revolutionizing B2B Sales and Marketing as more and more companies are seeing the results,” commented Matthew Safaii, Managing Partner at Arrowroot Capital. “Leadspace has pioneered this space, built an unrivaled platform and won an incredible list of customers. We are excited to partner with the company on the next stage of its growth.”
With the increase in Account Based Marketing coupled with traditional content marketing, audiences are increasingly overwhelmed with marketing messages. It is more critical than ever to engage B2B audiences with specific, relevant, aligned and valued interactions. Leadspace’s Audience Management Platform, with its combination of unparalleled 3rd-party data sources and Artificial Intelligence (AI), enables Marketing and Sales teams to precisely find and target ideal customers, recommend how to best engage them, and enrich their internal databases with a single, consistent source of truth. Over the last year, customers such as Microsoft, Marketo, AppDynamics, HP Enterprise and N3 have used Leadspace to transform their B2B Marketing efforts through data management and AI.
“Leadspace helps companies to empirically determine their best accounts that have the highest propensity to buy, and identify key micro-segments within verticals so that they can build highly targeted ABM programs,” commented Chandar Pattabhiram, CMO of Coupa and former CMO Marketo. “It is essential to build these programs on a solid foundation of data and analytics, and this is Leadspace’s key strength.”
Min Wang, VP Digital Marketing at Brocade, agreed:
“Leadspace is helping us build a highly-personalized, buyer-driven purchase process,” said Wang. “By combining accurate, relevant data with tools like predictive scoring, persona building and lead-to-account matching, we are developing a much more relevant set of interactions for our prospects and customers.”
The Series C funding round will support additional investment and innovation in the Israel- based AI platform and team, as well as growth in the customer team in San Francisco and Denver to support Leadspace’s continued growth.
“Leadspace’s rapid and consistent growth is a result of their innovative technology, which addresses a significant market need,” said Raffi Kesten, JVP Managing Partner. “The company’s data management and predictive analytics platform, powered by AI, is helping enterprises and mid-market companies maximize sales and marketing potential, and we believe their extraordinary growth will only continue.”
Leadspace’s Audience Management Platform enables B2B companies to better engage customers and drive faster growth by allowing marketers to find and know their audiences. As internal and external data multiplies, Leadspace uses AI to provide a single source of truth across all sales and marketing data, identify net new account and individuals, and recommend the best marketing activities. Updated in real time, data and intelligence remains constantly accurate and actionable and can be consistently used across sales, marketing and advertising channels. Based in San Francisco and Israel, Leadspace is trusted by more than 130 B2B brands and 7 of the 10 largest enterprise software companies, including Microsoft, RingCentral and Marketo. For more, visit: http://www.leadspace.com