ControlUp Appoints Industry Leader and Visionary Jed Ayres as CEO as it Builds Category Leadership in the Digital Employee Experience Market

Former CEO and Co-Founder Asaf Ganot becomes executive chairman and product strategy lead

SAN JOSE, Calif. and TEL AVIV, Israel, August 21, 2023 ControlUp, the industry leader in Digital Employee Experience (DEX), announced today the appointment of software transformational leader and channel industry visionary, Jed Ayres, as the companys new CEO. The appointment comes as ControlUp continues to accelerate its revenue growth. Ayres will work in conjunction with Co-Founder and former CEO Asaf Ganot, who will take on the full-time executive chairman position and product strategy lead role.

Ayres brings to ControlUp a vast experience in leading multinational software organizations, successfully executing strong organic and inorganic growth strategies, building groundbreaking leadership teams, executing on strong partnership and expanding internationally. Most recently, Ayres served as CEO of IGEL, where he was instrumental in its acquisition by TA Associates and positioning it as a market leader. Prior to that, Ayres was responsible for the strong growth in category leader AppSense, and further successfully fulfilled positions with MCPc, MTM Technologies and GE Capital IT Solutions.

As the companys co-founder, Ganot will assume the executive chairman role and lead the ControlUp product strategy efforts, continuing to position ControlUp as a leading DEX platform and further executing the companys growth strategy. As an essential element of the companys leadership team, Ganot will continue to pioneer the transformation of the digital employee experience market category that he started more than a decade ago.

Jeds proven leadership and success with channel-driven organizations will help us bring our cutting-edge technologies to a global audience of enterprise customers,” stated Asaf Ganot, executive chairman and co-founder of ControlUp. I am looking forward to partnering with Jed to advance our strategy of delivering the best digital employee experience in the market.

As CEO, Ayres expects to further expand the ControlUp leadership team and make investments to add global resources in an effort to build the companys market share through a three-pronged focus on channel engagement, alliance partnerships and enterprise customer adoption.

From the first line of code that Asaf wrote, the growth potential of ControlUp has been clear to the entire industry,” commented Jed Ayres, CEO of ControlUp. “The explosive market opportunity for an innovative DEX platform, paired with the companys tremendous depth of resources available to drive global growth, positions ControlUp to become a software powerhouse with a multi-billion valuation potential. As we execute against a huge growth opportunity, I look forward to working with the talented ControlUp team to reach our full potential.”

ControlUp Board Director, and Founder and Chairman of JVP, Erel Margalit, welcomed the appointment and said, “The partnership between Jeds go-to-market leadership and Asafs product vision in the Digital Employee Experience category will allow us to grow ControlUp in a very significant way in the international market and position it as a category leader in the emerging exciting space of DEX. Jed brings a broad experience of creating a vision and implementing it, in both the North American and the international markets. We expect Jed to bring that experience as ControlUp grows to hundreds of millions of dollars in revenue in the next few years.”

Together, Jed and Asaf are a powerful leadership team that will strengthen ControlUps position as a category leader,” said Roy Liao, ControlUp board member and principal at K1. The combination of technological innovation and operational execution will play a pivotal role in expanding the companys network of channel partners and accelerating customer adoption.” 

About ControlUp

ControlUp helps IT resolve desktop issues faster, prevent tickets, and reduce spend by delivering a Digital Employee Experience (DEX) Management Fabric built for IT teams’ challenges such as troubleshooting complex workspaces, support tickets, and flat budgets. With ControlUp, organizations minimize time spent troubleshooting with context-rich data and reporting, proactively identify problems while automating solutions before tickets are submitted, and consolidate tools into a single, easy-to-use web app. Learn more at


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