Jerusalem, Israel – November 22, 2011 – A stunning success for the Israeli gaming industry. Paramount Pictures and Funtactix, announced the launch of Mission: Impossible The Game – the official social game based on the Mission: Impossible movie franchise from Paramount Pictures.

Millions of moviegoers can now enhance their MI4 viewing experience by joining the plot as a member of the Mission: Impossible team on Facebook at home. The game is online ahead of the December premier of Mission: Impossible – Ghost Protocol, the fourth in the blockbuster Mission: Impossible series starring Tom Cruise.
Mission: Impossible The Game casts players in the leading role of an underground secret agent who must assemble a team of covert agents, unlock state-of-the-art gadgets and equipment and collect classified intel through secret rendezvous in order to build an outfit ready to complete elaborate operations in exotic locales around the world. Mission: Impossible The Game truly captures the essence of what it means to be part of the Impossible Missions Force.

"The Mission impossible game positions Funtactix as the leading social game developer in Hollywood,” said Yaron Leifenberg, Founder of Funtactix. “It shows that the Israeli game industry is alive and kicking and there is still much more to come.”

“Integrating unique experiences and rewards into the Mission: Impossible game is an exciting new way for Paramount to interact with fans of the franchise as well as engage with a whole new audience that enjoys social gaming,” said Amy Powell, Executive Vice President of Theatrical Interactive Marketing for Paramount Pictures.

“We are extremely proud that a JVP portfolio company was chosen once again to carry out this important mission for a Hollywood giant. This past year, a series of agreements were signed with leading partners who recognize Israel’s creative and technological edge,” said Gadi Tirosh, JVP Partner and board member at Funtactix.

Mission: Impossible – The Game marks the second game collaboration with Paramount Pictures. In March, 2011 the companies teamed up to release Rango: The WORLD, the online multiplayer game that launched day-and-date with Paramount Pictures/Nickelodeon Movies animated feature film Rango.

Visit the FaceBook application: Mission: Impossible The Game