As part of a brief visit to Israel, Bob McDonald, CEO of Procter and Gamble, Visited JVP Media Quarter and was highly impressed by the innovation and entrepreneurial spirit of the place.

McDonald was on a one day visit as part of a mission of Bnai Brith to Israel. After his visit to JVP, McDonald continued to Israel’s president Peres.

Procter and Gamble is one of the world’s largest corporations, with over 300 brands operating in 160 countries around the world. The company’s strategy now focuses consumer understanding, brand building, global scale and, most importantly, innovation. As a hub of innovation, it was only natural that the only company McDonald visited was JVP.

In a pleasant atmosphere, the delegation was briefed by the JVP Founder and Chairman, Erel Margalit and partners, Gadi Tirosh, Kobi Rozengarten, Uri Adoni and Haim Kopans about the vision and success of JVP and its companies.

The Delegation ended the tour in The JVP Media Labs, the technological incubator of JVP. McDonald and the delegation said they are willing to consider further cooperation in the future.