January 24, 2012, Paris, France -- Bouygues Telecom and leading cloud gaming company Playcast Media Systems today announced the launch of Bbox games, a cloud gaming service set to change the way video games are played in France. For the first time in Europe, Bouygues Telecom triple play subscribers will be able to play console-quality video games on their TVs without requiring additional hardware. Bouygues Telecom’s Bbox IPTV subscribers will have access to Playcast’s cloud gaming service through their Set-Top Box (STB).


Bouygues Telecom will introduce the new service this spring. Playcast’s service is already live at Portugal Telecom and Singtel in Singapore.


Playcast partners with renowned publishers such as Activision, Atari, Capcom, Codemasters, Disney, Sega, THQ, Warner Bros and more, and the service will go live with some of the world’s leading game titles, such as “Street Fighter”, “Sonic Generations”, “MotoGP”, “Call of Duty”, “Homefront” and “Lego Batman”.


Olivier Roussat, Bouygues Telecom CEO commented, “We are very proud to be the first telecom operator in the French market to bring such high profile games franchises and AAA titles directly to our customers’ TVs, through an easy-to-use interface.”


Guy de Beer, Playcast Media CEO: "France is one of the most advanced markets in the world when it comes to video games and digital TV services. Bouygues Telecom recognises that it can differentiate itself in a competitive marketplace by offering this new service which features AAA games.


“We are now bringing high-end games to a more casual audience, for example - users who play games on their mobiles or Facebook but would like to refrain from buying a console and games, particularly when both are soon out of date,” continued de Beer. “Pay-TV subscribers across the world tell us they already have enough boxes and remote controls in their living room. For this audience, the concept of choosing games from their existing EPG is really appealing.”


According to Agnès Touraine, former Chairman and CEO of Vivendi Universal Publishing and a newly appointed member of the board at Playcast, “Playcast is ideally positioned to lead the fast-growing market for games-on-demand on the TV front, with its breakthrough, low-latency technology. Operators can now take advantage of Playcast’s state-of-the-art video processing technology to deliver a better consumer experience, allowing players to access popular games from their TV sets without having to buy game DVDs or consoles."