Meet WiShi, a startup that says that if you open your clothes closet and get flummoxed, throw it open to others and let them make sense of it for you. Call it "crowdstyling."

When women don't know what to wear, they call their best friend, says WiShi's chief executive, Dan Karmon. Already, he says, there are "millions of conversations daily" in small groups on messaging app Whatsapp and elsewhere.

WiShi – Wear It, Share It – broadens the platform. A woman defaults the question of how best to use the clothes she has to her friends and, if she wants, to complete strangers.


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