Over a million users are playing Funtactix’s online game based on the box-office smash The Hunger Games. Based on the bestselling trilogy by Suzanne Collins, The Hunger Games had a record -setting opening day and Funtactix’s game is following suit.

The number of players is expected to reach 20 million.

The Facebook game was released just two weeks after the blockbuster film. Less than a month later, over a million users were already playing.

JVP’s Funtactix is on a winning streak. The Hunger Games game is Funtactix’s third smash Facebook game. Prior to creating the game for The Hunger Games, the Israeli company made the online games for the blockbuster hits Mission: Impossible and Rango.

“Any user can sign up for the game for free and start playing immediately,” explained Yaron Leifenberg, CTO of Funtactix. “After they get into the game, they realize they need some extra resources to survive, which they will be able to purchase.”

“There are a lot of potential players for this genre of games and there is a lot of money to be made,” said Gadi Tirosh, a general partner in JVP and a board member at Funtactix. “The Big studios are capitalizing on this trend. They are looking for companies to develop their Facebook games, a new platform that has a lot of potential for players and developers. The plot in these games changes according to the actions of the players. Everything is done in close cooperation with The Hunger Games’ author and Lionsgate Studios, which produced the film.”

To launch the The Hunger Games game, JVP held a private screening of the movie for staff and friends. Erel Margalit, JVP’s founder and Chairman congratulated the Funtactix team for their incredible success. “In the past, Israel was never known as a country that creates gadgets and advanced technology,” said Margalit, “We used to be an ancient tribe that knew how to tell stories which still resonate around the world. Now, we are embarking on a new journey into hi-tech. Funtactix is a good example of that. It is a company that brings together engineers, artists and storytellers. At JVP, we are combining creative Israel with technological Israel to create the next big thing.”