The Jerusalem branch of Zappa, officially opened its gates on Thursday, November 3, 2011. Erel Margalit, Founder and Chairman of JVP Media Quarter, launched the celebration with Zappa partners Yoni, Ruti and Noam Faingold. About 1,000 guests gathered in the new venue including Jerusalem's mayor, Mr .Nir Barkat who welcomed the opening and Mrs. Lia Van Leer, the Founder of the Jerusalem Cinematheque and Israel Prize laureate. The celebration continued with an authentic concert by the Alayev Family, a performance by great guitarist Singolda and a first appearance of Jonathan Artzi on stage.