Independent Research Firm Reports “Web Interaction Optimization”, Such as Touch Clarity Delivers, to Become Top Technology Planned for Use by Marketing Executives Through 2007

BOSTON & LONDON--(BUSINESS WIRE)--Web optimization is the rallying cry for marketers in 2006 and 2007, according to independent research firm Forrester Research Inc. In a report titled, “Marketing Technology Adoption 2006,” June 2006, Forrester interviewed 371 marketing technology decision makers and influencers, and more than 40 percent say their organizations “have plans to implement Web interaction optimization software by the end of 2007.” Web interaction optimization solutions were the number one category of solutions that the surveyed marketers have plans to implement, beating out 11 other solution categories. A free copy of the Forrester report is available for download at www.TouchClarity.com.

Touch Clarity, named in the Forrester report, provides a highly automated on-site behavioral targeting solution that optimizes web visitor interaction on an individual level by fully considering the current visitor’s behavior and context, as well as all previous visitor behavior in making its decisions for serving the optimal content, promotions, or merchandising recommendations.

As web marketing accelerates, organizations are focused on optimizing their online marketing efforts, and targeting the right content and promotions to each visitor on the company’s web site itself is becoming understood as critical to increasing site conversion rates and increasing the ROI from all web marketing efforts. Touch Clarity’s on-site behavioral targeting solution humanizes web site interactions and provides a mechanism through which a web site can “listen, learn and respond intelligently” to each visitor and directly measure its effectiveness in doing so.

“Across the board, organizations are realizing that they can no longer target their customers with “one-size-fits-all” content and promotions. In fact, by taking such a broad approach to marketing products and promotions to customers, companies will not just cause minor irritations – they may actually lose a valuable transaction and the life-time value of a customer,” said Brent Hieggelke, chief marketing officer, Touch Clarity. “By learning in real-time through an automated process precisely which on-site content and promotions drive the greatest engagement, from which visitors and under which circumstances, we’ve witnessed our clients experience up to 200 percent lift. And since it’s fully automated, and can share the already installed tags from top-tier web analytics solutions, it can be very easily implemented and managed.”

About Touch Clarity

Touch Clarity is the global leader for automated on-site behavioral targeting solutions, enabling enterprise web sites to automatically and dynamically deliver the most relevant and compelling content and on-site promotions to every web visitor, which results in dramatic marketing and business performance lift from key web site real estate. Touch Clarity improves visitors’ web experiences by delivering the most interesting and engaging content, promotions, and calls to action simply based on anonymous web analytics data and web visitor behavior. Pioneering the category in 2000, Touch Clarity uniquely combines the most sophisticated advancements in real-time predictive modeling, data mining and machine learning, along with tried and true direct marketing principles, to achieve this completely measurable and substantial business performance lift. Customers typically achieve between 40-200% directly measurable improvements in returns from key web site real estate.

Touch Clarity’s clients include industry leading websites such as MSN, HSBC, BT (British Telecom), Lloyds TSB, Barclays, and Thomson (TUI). Touch Clarity is a privately held company based in Boston, Massachusetts, and London, United Kingdom.

For more information visit www.touchclarity.com.