BOSTON, MA and LONDON, March 13, 2006 - Touch Clarity, the leading provider of unique automated content targeting solutions for large websites, today announced further expansion in North America, naming Bill Ayers to lead sales efforts in the Midwest, Western US, and Canada, reporting to Richard Wolinski, EVP Global Sales and Marketing for the company.

"Bill is one of the most successful software sales executives in the marketing software industry," said Paul Phillips, CEO of Touch Clarity. "Bill's a rainmaker and we are confident that he will continue his success here."

"We are thrilled to have someone like Bill on our team," said Richard Wolinski. "With his extensive industry experience and proven track record, Bill will fulfill a critical role in driving sales revenue, expanding our sales force and deepening our channel relationships to take Touch Clarity to even greater success."

Ayers comes to Touch Clarity from Unica Corporation, the market leader in Enterprise Marketing Management software. Ayers was a significant contributor at Unica and during his five and a half years at Unica, he was consistently ranked among the top 5 in sales, including being named number one in sales worldwide for 2004, the year just prior to Unica's IPO.

Prior to Unica, Ayers was Vice President of Sales for Aelita Software Corporation where he hired and managed the worldwide sales team. At Aelita, Ayers led his team to improve revenues by 1000% between 1999 and 2000, and helped secure their first round of venture capital funding. Prior to Aelita, Ayers held various sales roles at Serviceware, Pathlore and Legent. Ayers holds a Bachelor of Arts degree from The Ohio State University.

"Touch Clarity is a company on the move -- its unique website targeting technologies have recently been embraced by the world's most innovative companies, including MSN and BT," said Bill Ayers. "I'm excited to become a part of this visionary company and I look forward to expanding its success in North America."

About Touch Clarity

Touch Clarity is the leading provider of content targeting software that significantly increases online engagement, sales conversion and customer satisfaction. The software builds profiles of visitors to large consumer websites based on behavior and uses those profiles to target content to them, creating a personalized experience for each visitor to the website.