AGOURA HILLS, Calif. & SAN FRANCISCO, Mar 08, 2006 (BUSINESS WIRE) -- THQ Inc. (THQI : THQ Inc THQI26.25, -0.28, -1.1%) and Double Fusion, a leader in in-game advertising, announced today a multi-title relationship where Double Fusion will represent three upcoming THQ titles to advertisers and agencies. Titles include new, original properties for next-gen and licensed properties scheduled for release this fall.

"In-game advertising opens up new revenue opportunities for the company, and helps us deliver an exceptionally strong communications channel to our brand and marketing partners," said Kelly Flock, executive vice president of worldwide publishing, THQ Inc. "We feel that Double Fusion has a very compelling offering that will help us reshape the way marketers deliver content and consumers interact with that content during their game experience."