XMPie®, a leading provider of software applications and platforms for dynamic (one-to-one) publishing, and NexPress Solutions, Inc., a Kodak company, today announced that both companies will begin joint sales and marketing activities to drive growth of variable data printing. The cooperation will bring XMPie's PersonalEffect™ to NexPress customers, offering them a leading dynamic publishing solution that takes advantage of the open ANSI standard PPML/VDX that the NexPress 2100 variable data workflow is based on. PersonalEffect™ supports any output on the Digimaster through PostScript and PDF output as well. In addition, NexPress owners can now offer their customers true one-to-one, cross-media marketing solutions at much better ROI, faster cycle time, and better overall results.

"We are excited at the opportunities that our relationship with XMPie will bring to our customers," said Chris Bondy, Director of Print Solutions and Services for NexPress. "In addition, NexPress 2100 users can further leverage their investments by providing their customers with a powerful, advanced, VDX-based solution for one-to-one and cross-media publishing."

XMPie's PPML/VDX certification is the most recent step in the two company's relationship that includes joint customer installations—Butler & Tanner in the U.K. and Yoffi Digital Press in the U.S., for examples. In addition, both companies plan joint sales activities through reference sales or distributor relationships such as the one already in place in Japan.

"We are excited about the inclusion of XMPie PersonalEffect in the NexPress Solutions portfolio, and we see this as a significant opportunity of expanding our relevant market," said Dan Doron, VP Business Development of XMPie. "with XMPie PersonalEffect™, NexPress 2100 owners will be able to provide their customers with superb quality personalized print solution, streamlined workflow with creative agencies, and expand their reach into sophisticated dynamic publishing".

About PersonalEffect
XMPie's PersonalEffect enables the enterprise ecosystem to effectively leverage customer databases, streamline multi-disciplinary collaboration, and create personalized marketing communications, in digital print, e-mail, the Web, and wireless. In addition, PersonalEffect applications enable the streamlined collaboration and full synergy between the members of the enterprise ecosystem 3/4 the core constituents of successful one-to-one marketing campaigns. With PersonalEffect, enterprises and their marketing services providers can leverage CRM or prospect databases, to generate compelling one-to-one communication significantly faster and more efficiently than with any other existing solution today. The result provides enterprises with the lucrative response rates of "real-time" highly targeted and customized communication in addition to high response-to-investment ratios.

About NexPress
NexPress Solutions, Inc. is a subsidiary of Kodak. It was created in 1998 to develop, manufacture and market digital production printing solutions and materials. The company's first product, the NexPress 2100, is the graphic arts industry's first true digital production color press. The press, which won the prestigious GATF 2002 InterTech™ technology award, is distributed and serviced around the world. For more information about NexPress, please visit www.nexpress.com.

About XMPie
XMPie is a leading provider of software for dynamic publishing. Its products enable enterprises and their service providers—from marketing services agencies to print and fulfillment providers—to efficiently design and produce highly customized documents, in print and digital media. Such documents are critical for the major shift enterprises are taking from mass marketing to relevancy marketing, which is also fueled by their large investments CRM and Marketing Automation. The XMPie software bridges design, data, and business logic, in ways that help making relevancy marketing not only a high response-rate proposition but also one with an attractive ROI.
Headquartered in New York with operations in the US, Japan and Israel, XMPie was founded in July 2000. XMPie's founders headed the development of leading variable information and digital printing solutions used today, and created the VPS language, which has formed a basis for the PPML standard in digital printing. XMPie is a privately held company funded by Jerusalem Venture Partners, a leading international venture capital fund.