Uri joined JVP and Animation Lab with extensive experience in internet and new media, gleaned from his prior position as the CEO of MSN Israel. During his years of managing the company, MSN Israel was the first MSN worldwide to move to profitability, and has grown rapidly ever since. During the last six years Uri has been one of the new media pioneers who saw the many stages that internet, mobile and TV went through. Working for Microsoft during these fascinating times, Uri was also part of some major international marketing and business challenges in fields such as search engines vs. Google, instant messaging vs. AOL and Yahoo and many other challenges.
Prior to his work at Microsoft, Uri was a partner and a co-CEO at Geller-Nessis Leo Burnett Advertising Agency, working with leading brands such as Coca Cola, Procter & Gamble, Nokia, Philips and Energizer. Prior to that, he was a senior strategic planner at Fogel-Levin / Ogilvy Israel, working with brands such as IBM, Unilever, Adidas, Philip Morris and others. In both companies he was highly involved in the creative process, working closely together with the creative teams, directors, editors and production houses.
His vast experience in advertising and strategic planning, gave him the position of an "evangelist" in the fast growing online advertising market. Uri holds a BA in political science from Tel Aviv University, a professional music degree from the Rimon School of Music, and an MBA from Manchester University.
